It’s the small details that builds a consistent concept
This new opened coffee shop in Manly, Sydney is a good example of a place that knows the importance of keeping a consistent style and design when it comes to build up your brand and concept. They’ve done a smart thing, putting their logo at the bottom of their coffee cups which means you won’t see it until you’ve finished your delicious coffee. And these guys really make a nice coffee. Small things can make a big difference, especially when it comes to marketing. By putting their logo at places you don’t expect it to be, Smashbox makes you remember their logo better than if you only saw it at their entrance door. By putting their logo, (the same one) at a few different places and on different things in their coffee shop they also build up a consistent concept that feels genuine and true.